The Trend

Synopsis

Content creator
The film tells the story of Ayman, a young man going through financial hardship who cannot find work, so he decides to look for a quick road to fame and money by making content on social media.
Ayman starts producing satirical content based on smoking, and it quickly spreads and brings in large views and earnings, so he thinks fame is real success.
But his sister Safa tries to make him see the other side of the impact of his content, telling him that a content creator is not just someone chasing views, but a person who bears responsibility toward everyone who follows him.
Ayman's view changes when he sees a group of children smoking and one of them imitating the catchphrase he became famous for. Then he realises that what he saw as mere joking and entertainment can turn into behaviour that affects others.
Ayman decides to change his content and to use his fame to deliver a positive and meaningful message. At the end of the film he takes part in the Tunisia Festival in Sousse with an awareness film and wins its prize, discovering that real success is not that people know your name, but that they remember you kindly and that you leave a good mark after you.
The film's message:
Words carry responsibility, and the true content creator is not the one who makes a trend, but the one who makes an impact.

Automatic translation of the original synopsis.

Awards

Encouragement Award — Human creation